Trivago Case Study
Trivago is globally active and is striving to become a holistic brand. The goal of this rebrand was to be perceived in accordance with Trivago's purpose – “Empowering people to get more out of life.”
They would like to become a globally recognizable brand while keeping in mind that regional characteristics are necessary in the development of an emotional and engaging Corporate Design.
I saw this as an opportunity for Trivago to establish a presence within today’s developing sharing economy.