First in Flight

North Carolina is known as the home of the first flight, and Visit NC's current brand campaign is centered around the magic of experiencing something for the very first time. 

Merging these two ideas, and knowing that Ohio prides itself as being the birthplace of the Wright Brothers, we can create an unforgettable experiential event in the Cleveland airport to give travellers a new "first." This pop-up event would include a virtual reality experience of the Wright Brothers' first flight, a lounge with "flights" of NC craft beer and cuisine, and other 360 degree experiences you can find across North Carolina.