2X the Wonderful

Rust-Oleum 2X spray paint is known as the spray paint that offers twice the coverage, but it also gives painters so much more of what they decorate for in the first place: the ability to quickly and easily transform something ordinary into something ridiculously, fantastically extraordinary.

We developed this creative direction for the in-house creative team at Rust-Oleum to use as a guide to execute all of their 2X brand communications moving forward.