Dog Travel Agent

With a little digging, we learned that 45% of travelers bring their dogs with them. That led us to an innovative effort to cater vacation travel to dogos and their hoomans, garnering over 30 million organic impressions.

The search began on National Dog Day, inviting North Carolina doggos (and their hoomans) to submit a video and written application. More than 500 doggos applied, and once hired, North Carolina’s dog travel agent will produce travel content by doggos, for doggos showcasing where to stay, what to eat and things to do.

In addition to the art direction and design, I was involved in the copy direction.

Communications Arts – Advertising Annual Shortlist
AAF Awards Regional – Best of Show
AAF Awards Regional – Gold Award